Lanny Moore, Jr. is a second-generation lumberman who has worked with his family’s business, SunCoast Contractors Supply in South Florida, for the past 34 years. Lanny recognizes that gross margin success is a team effort that depends on everyone from purchasing, receiving, warehousing, loading, delivering, back office, and sales working toward the common goal of delivering a customer experience that can’t easily be replicated by the competition. Lanny is a fan of Bill Lee’s book, “Gross Margin: 26 Factors Affecting Your Bottom Line”, and is always looking for people and ideas to improve his business.