Jim Sobeck is CEO of New South Construction Supply and New South Real Estate Partners. Jim is the author of “The Real Business 101: Lessons from the Trenches,” a collection of business tips he learned (mostly the hard way) in his more than 40 year business career. He was on the boards of Atlas Food Systems, Standard Supplies, and Southern Tide until their successful sales. He is presently on the boards of DHM Adhesives, The Greenville Rugby Club, and the Upstate SC Rugby Union. He has been a lecturer for Clemson University’s MBAe program, and he has mentored several MBAe students.