The son of an LBM manager, Bradley Hartmann was born into the lumber business, where he worked throughout high school and college. After graduating from the University of Illinois, Hartmann spent 11 years in construction management and purchasing with Pulte Homes, earning an MBA along the way. In 2011, Hartmann launched his own training and consulting firm helping dealers make it easier for builders to buy. As president of the Behind Your Back Sales Co., Hartmann’s five core service areas are sales strategy facilitation with executive teams, customized sales management coaching, sales performance analytics, sales rep coaching/workshops, and keynote speeches. Hartmann has written 9 books for the industry and hosts The Behind Your Back Podcast, an LBM-specific sales leadership podcast sponsored by LBM Journal.