The son of an LBM manager, Bradley Hartmann was born into the lumber business. After graduating from the University of Illinois, Hartmann spent 11 years in construction management and purchasing with Pulte Homes, earning an MBA along the way. In 2011, Hartmann launched his own training and consulting firm helping dealers make it easier for builders to buy. As CEO of Bradley Hartmann & Co., his five core service areas are sales strategy facilitation with executive teams, customized sales management coaching, sales performance analytics, sales rep coaching/workshops, and keynote speeches. Hartmann has written 12 books for the industry and hosts The Construction Leadership Podcast, an LBM-specific sales leadership podcast sponsored by LBM Journal.