Bill is president of Lee Resources, Inc., a Greenville, SC-based consulting, training and publishing organization. Starting out in 1965 as a field sales rep and then a sales manager with GAF Corp., he soon became a part-owner of one of the fastest growing startup companies in the US — Builder Marts of America, Inc. (BMA). Bill and his partners grew BMA from a startup to sales of $640 million in just under 20 years. Bill served as a corporate officer at BMA with general management responsibility for the company’s largest division. Today, Bill is a sought-after seminar leader and business consultant who works extensively throughout the U.S. and Canada. He is the author of Gross Margin: 26 Factors Affecting Your Bottom Line, now in its third printing. His book, 30 Ways Managers Shoot Themselves in the Foot was released in October 2005. Thousands of owners, managers and salespeople read Bill’s award winning emails and magazine articles on sales and gross margin improvement and best management practices.