In this fast-paced opening keynote, Beth PopNikolov and Grant Farnsworth will turn the latest research into actionable strategies you can use to acquire, retain, and grow wallet share with your customers. They’ll cover the value propositions that drive your customers’ decisions, why they switch suppliers, what keeps them loyal and much more. No fluff, no filler, just real-world, practical insights built on the latest research into what your customers want. You’ll leave this session with practical ideas and proven tactics your sales and marketing teams can implement immediately to establish and solidify your role as supplier of choice with your clients.