As a 30+ year veteran of the LBM industry, Dena has dedicated her career to learning all facets of the LBM industry. As a strategic builder of people and programs, building strong companies is her passion. Her well-rounded experience has given her a unique perspective into our rapidly changing industry and believes that creating strategies for sustainability through succession planning and leadership development programs is fundamental to the success of any organization. She has held various positions in her career, from trading commodities, purchasing, and sales management for Georgia Pacific and Boise Cascade, to Director of Sales for Foxworth-Galbraith Lumber Company, and Vice President of Organizational Development for Kodiak Building Partners. She studied at the University of Northern Colorado and Kennedy University and holds a degree in business management.
The son of an LBM manager, Bradley Hartmann was born into the lumber business. After graduating from the University of Illinois, Hartmann spent 11 years in construction management and purchasing with Pulte Homes, earning an MBA along the way. In 2011, Hartmann launched his own training and consulting firm helping dealers make it easier for builders to buy. As CEO of Bradley Hartmann & Co., his five core service areas are sales strategy facilitation with executive teams, customized sales management coaching, sales performance analytics, sales rep coaching/workshops, and keynote speeches. Hartmann has written 12 books for the industry and hosts The Construction Leadership Podcast, an LBM-specific sales leadership podcast sponsored by LBM Journal.